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● Doctor-Made ● Plant-Based ● Rinse-Free


Clean hands anywhere, anytime —
no water needed.

NOWATA™ is the first doctor-made, plant-based soap that physically removes 99.9% of germs without a drop of water. Created by parents, backed by science, loved by families.

Shop NOWATA™ →

WELCOME

Welcome to NOWATA™ Clean Living

What if keeping your family’s hands clean didn’t mean wasting water, relying on harsh chemicals, or stuffing your bag with wipes?

We’re Dr. Ruslan Maidans and Dr. Yalda Shahriari — doctors, biomedical engineers, and parents who got tired of choosing between clean and responsible. So we spent two years in the lab creating something better: a 100% plant-based, rinse-free soap that physically removes dirt, oil, and 99.9% of germs.* No water. No residue. No compromise.

This blog is where we share everything we’ve learned along the way — practical hygiene tips for families on the go, the science behind our clumping technology, eco-friendly living ideas, and honest conversations about what it really takes to keep kids (and adults) clean in the real world.

Whether you’re a parent navigating playground chaos, a hiker miles from the nearest faucet, or someone who simply cares about the planet, you’re in the right place. Welcome to the NOWATA™ family.

WHY NOWATA™

What makes NOWATA™ different

Most hand-cleaning products ask you to make trade-offs. We don’t.

Removes, doesn’t maskUnlike sanitizers that kill germs and leave chemical residue on skin, NOWATA’s clumping technology physically lifts and removes 99.9% of germs, dirt, and oil. Swiss lab-tested using ASTM E1174 protocols.
100% plant‑basedEvery ingredient is derived from plants. No alcohol, parabens, phosphates, or harsh chemicals. Safe enough for toddler snack hands, tough enough for trail grime.
Saves waterEvery use saves up to two gallons of water. Over the life of a single bottle (80–100 uses), that’s 160–200 gallons your family keeps in the system.
Doctor‑madeCreated by a dentist (DDS) and a biomedical engineer (PhD) who are also parents. We didn’t outsource the formula — we built it ourselves, for our own kids first.
Truly portableNo sink required. No rinse step. No wet wipe to throw away. Just apply, rub, brush off, and go.
✓ Made in the USA ✓ Cruelty-Free ✓ Vegan ✓ Biodegradable ✓ 30-Day Guarantee   

EXPLORE

What we write about

Practical tips, real science, and honest conversations about keeping families clean — without compromise.

👨‍👩‍👧‍👦

Family hygiene tips

Practical, parent-tested advice for keeping little hands clean — at home, at school, and everywhere in between. From lunchbox prep to post-playground routines.

🔬

The science of clean

Curious how clumping technology actually works? We break down the research behind NOWATA™ in plain language — no PhD required.

⛰️

Outdoor & adventure

Trail-tested tips for hikers, campers, and anyone who loves getting their hands dirty. Stay clean in the backcountry while leaving no trace.

🌱

Eco-conscious living

Small changes, big impact. Water-saving strategies, sustainable product swaps, and honest takes on living lighter on the planet.

ABOUT THIS BLOG

NOWATA™ Clean Living is the official blog of NOWATA™ — the first doctor-made, plant-based, rinse-free soap. We write about family hygiene, outdoor adventures, the science of clean, and living with less waste. Created by Dr. Ruslan Maidans and Dr. Yalda Shahriari.

QUICK FACTS
●  99.9% germ removal (Swiss lab-tested)
●  100% plant-based, biodegradable formula
●  Saves 2 gallons of water per use
●  80–100 uses per bottle
●  Made in the USA • Cruelty-free • Vegan

Popular posts from this blog

What pH Level Should Biodegradable Soap Have for Sensitive Skin?

  Your skin's natural pH hovers around 5.5. The ideal biodegradable soap for sensitive skin should stay close to that sweet spot—between 4.5 and 6.5. Go higher, and even plant-based formulas can strip, sting, and leave skin wide open to irritation. We learned this firsthand. When Dr. Ruslan Maidans and Dr. Yalda Shahriari began formulating NOWATA™, balancing pH was one of the toughest challenges—because most biodegradable bases skew alkaline, often landing between 9 and 10 on the pH scale. "Biodegradable" and "gentle" aren't the same thing, and it took two years of testing to develop a plant-based formula that respects both your skin's acid mantle and the environment. In this guide, we share what we've discovered through that process: how pH actually affects sensitive skin, why so many eco-friendly soaps get it wrong, and what to look for on the label—whether you're choosing for yourself or your little ones. TL;DR Quick Answers What is biodegr...
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Waterless Soap for Flights: How to Clean Hands When the Bathroom’s Busy

You're stuck in a middle seat, the bathroom line is six deep, and your toddler just licked the tray table. Hand sanitizer? It kills some germs but leaves behind alcohol residue, sticky fingers, and everything else your hands picked up along the way. We know this struggle personally. As parents and doctors, we've traveled with our kids enough to realize that no existing product actually solved the in-flight hygiene problem. Sanitizers don't remove — they leave behind. Wipes create trash you can't dispose of until landing. And the airplane bathroom? It's a 3-square-foot petri dish you have to wait 20 minutes to access. That's why we developed NOWATA™ — a plant-based, rinse-free soap that physically removes dirt, oil, and 99.9% of germs* through our clumping technology. No water. No sink. No residue. Just apply at your seat, rub until the clumps capture what's on your hands, brush off, and you're done. We've tested it at 35,000 feet with our own ki...
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Is Bath and Body Works Hand Sanitizer Effective Against Norovirus?

If you're reaching for your Bath and Body Works hand sanitizer during norovirus season, you might want to keep reading. Norovirus causes up to 21 million cases of stomach illness in the U.S. each year — and if you've ever asked yourself "does hand sanitizer kill norovirus," here's what most people don't realize : alcohol-based sanitizers, including Bath and Body Works, have significant limitations against this stubborn virus. At NOWATA Clean Living, our founders — Dr. Ruslan Maidans (PhD, Biomedical Engineering) and Dr. Yalda Shahriari (DDS) — spent two years researching how germs actually cling to skin and what it takes to remove them. That research led to a critical insight: killing germs and removing germs are two very different things. Our Swiss laboratory testing using modified ASTM E1174 protocols confirmed what the published science already suggested — physical removal is what matters most, especially with non-enveloped viruses like norovirus that re...
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